

Driving TB Vaccine Uptake in Low Literacy Areas of Ghana
​
Case Study:
At our firm, we are steadfast in our commitment to driving impactful health initiatives and research projects. One of our significant achievements is leading a comprehensive field survey in Ghana, aimed at increasing TB vaccine uptake in areas with low literacy rates for Oxford University.
​
Overview of the Initiative
The main goal of this project was to address the low TB vaccine uptake in specific regions of Ghana, where literacy rates posed a significant barrier to effective health communication and program implementation. By adopting a community-centered approach, we tailored our strategies to meet the unique needs of the population, ensuring that information was accessible and understandable.
​
Global User Recruitment for Oxford Study:
-
Scope: Recruited over 200,000 users from India, UK, US, Ireland, Italy, Ghana, South Africa, and Chile.
-
Methods: Leveraged social media ads and specific audience targeting.
-
Techniques: Conducted A/B tests to achieve the right population distribution.
-
Result: Achieved a 60% reduction in cost per lead for the client.
​
Achievements and Impact
-
Successful Health Targets: Through persistent efforts and community engagement, we successfully met our health targets, significantly increasing the TB vaccine uptake in the target areas.
-
Strategic Data Analysis: We employed sophisticated data analysis techniques to evaluate the effectiveness of the initiative and identify areas for future improvements. This strategic use of data has paved the way for more refined and effective health programs moving forward.
​
Key Highlights
-
Field Survey Project in Ghana: The survey was meticulously designed to overcome literacy barriers and effectively communicate the importance of TB vaccination.
-
Increased Vaccine Uptake: The project successfully achieved its health targets by significantly raising the TB vaccine uptake.
-
Future Program Enhancement: The strategic data analysis conducted during this project will inform and enhance future health programs, ensuring continued success and impact.
​
Conclusion
This initiative not only addressed a critical health issue but also demonstrated the power of community engagement and data-driven strategies in overcoming barriers to health program implementation. Our commitment to impactful health initiatives continues to drive our efforts in making a meaningful difference in global health.